The Innovative Beads Expo was held at the Embassy Suites Hotel, in Marlborough from January 13 to January 15, 2012. This Expo is similar to any retail exhibition where the general public is free to purchase products. Apart from the retail trade, designers, bead shops and other organizations could also purchase beads in wholesale quantity. However, to purchase beads on a wholesale basis, one needs to have an applicable Re-sale Tax ID Certificate from one's state. The Expo also hosts eminent experts of the industry who provide courses on beading for the masses. The Exhibition has been correctly promoted as "The favorite Bead Show in the Northeast".

The Beads Expo provides a platform to 29 vendors to showcase their products. Debra Huber from the Clever Treasures, an online bead store, has been displaying her products in the Beads Expo since many years. As per Debra, the Exhibition is a perfect ground since it has been serving as a great market for their ceramic beads, large-hole beads, and leather-and-magnet clasps. Another vendor – Meg Fillmore and her mother, of another online store called Bead My Love, also echoed the voice of Debra. According to Fillmore, Marlborough has been a great place with great audience, and that the Exhibition has helped them to realize their hobby into a dream.