In 2011, there was a boom in the online market where many jewelry designers where able to showcase their products and sell their jewelry online. This lead to many online bloggers being worldwide known for their talented skills in creating very unique and one of a kind pieces that were sold on websites such as Esty.

Popular cat blogger and self-proclaimed "cat lady" Kate Benjamin wants to do away with the unfashionable stigma attached to that label. So she has teamed up with a jewelry designer and fellow cat lover Heidi Abramson to create unique cat hair bead jewellery.

She found that this was a perfect way to do something fun with her cats leftover fur after she brushed them. Benjamin decided to try hand-rolling the loose fur between her palms, and discovered that the strands felted together, forming a solid little bead. Heidi then transformed the beads using her silver smiting skills into necklaces, brooches and other jewelry pieces.

For those who want to try this at home, Benjamin recommends that you keep the fur in a loose pile before felting, otherwise you can end up with odd-shaped balls, and it takes some practice. Also Benjamin recommends using fur from short-haired cats.